The phrase “Digital Marketing” is defined in many ways, but the thing is, very few people understand what’s actually involved in it. Is it about making your website Google friendly? Or publicizing your business on a bunch of different platforms? Or is to rake a thousand social media likes?

It’s a mix of things including all of the above, which is what makes it such a muddy concept. It is important for all businesses of all niches to understand the basic concept of how to market their business in this digital age.

Though there are countless digital marketing campaign that may come into play, there are 4 pillars of digital marketing that a company needs to master-

1. Content Marketing
2. Search Engine Optimization (SEO)
3. Social Media Marketing
4. Pay-Per-Click

None of the above is optional when you want to drive your business to its ultimate peak. Think of them as four legs of a table that forms a foundation of your digital marketing campaign.

Let’s dive deep into each one to get you the basic understanding of what exactly digital marketing is.

1. SEO- A Buyer’s Journey Begins with a Search

Search Engine Optimization is a set of rules for optimizing your website for the Search Engines and improve your SERP rankings. In today’s competitive market, SEO is important than ever to grow your business and meet its objective.

That’s where Surgeboom comes into the picture to give you the best SEO services in Toronto. It is a complete solution for all your requirements. Right from web development to digital marketing, you’ll get all services under one roof with guaranteed success.

SEO is Important Because-

1. A majority of users are more likely to click on one of the top 5 suggestions in the Search Engine Results Page (SERP). To take advantage of this and gain more visitors or customers on your online store, your website needs to appear on the top of SERPs.
2. Users trust the search engines and having a position on the top of SERP for a keyword, increases the trust factor of that site.
3. People who find your website through Google or Yahoo are more likely to promote it on Facebook, Twitter or any other social media channels. Thus, SEO is good for a social media promotion.
4. SEO can outrun your website from the competition. It two websites are of the same niche, then an SEO optimized website is more likely to get higher traffic and make more sales.

2. Content Marketing- Cash-in on the Power of Content

Content marketing is the heart of most digital marketing campaigns. Behind every great brand, there is a role of valuable and relative content that really connects with the website’s audience.

To help you better understand the importance of content marketing, here’s what you should know-

Refine Brand Reputation by Building Trust Through Content Marketing

It is vital that businesses work to build trust with their leads and customers. And building trust helps your business to establish a positive brand reputation. If the content they find on your site is educational, valuable and engaging, they will start to think the same about your business.

Optimized Content Aid to Improve Your SEO Efforts

SEO is at the centre of improving your site’s visibility on the search engines. If you want to improve SEO, you need to create SEO optimized content. Not to mention, the more content you have on your site, the more reasons you give the visitors to stick around a little longer.

This means long-clicks will positively impact your SEO as Google sees that as an indicator that the amount of time spent on your website was valuable.

Your Leads Want Great Content

Your leads and the customers want great content. 20% of online users spend their time reading the content. 68% of the people like to spend their time reading about the brands they find interesting. Additionally, 80% of online users like to learn about companies through the custom content they provide.

Content Marketing Helps You Get Yourself Apart from the Competitors

Content marketing is an effective way for businesses to set themselves apart from others in the industry. That’s how it makes a company more special.

It means a huge difference between the consumer choosing your brand over your competitor’s, by topics that you create the content around and value of the content you provide.

3. Social Media Marketing- Drive Buyers to Relate Your Brand

Chances are you have a pretty good understanding of how social media works. Platforms such as Facebook, Twitter, Instagram and LinkedIn are some of the most powerful media channels in the world.

Social media promotion largely involves building and nurturing strong relationships with your customers and future prospects. Consider this; you create a post, it attracts likes and comments which drives the users to take positive action, like following your social media or going to your website for purchase.

More than these, social media platforms are great mediums to collect valuable feedback from the customers since the users are much more willing to voice their views on these platforms rather than old traditional customer satisfaction surveys.

4. Pay-Per-Click- Pay a Fee and Get Your Ranking

Pay-Per-Click is an online marketing platform where the advertisers are entitled to pay an amount every time their ads get clicked. It is basically buying visits to your websites rather than earning it organically.

With the increase in digital services and people becoming more tech savvy at the root levels, more businesses are becoming digital. Thus, it becomes essential to incorporate PPC in digital marketing strategies.

Let’s See How PPC is Important for Your Business-

Get Immediate and Consistent Traffic

PPC is the fastest platform to run ad campaigns and get immediate traffic from it. You, as an advertiser gets your ad on the first page of the SERP with an hour of campaign setup and activation.

This feature is extremely necessary for new websites looking for exposure and visibility. Also, with this, you can get significant conversions within weeks.

The Easiest Way to Test Whether Your Products Would Sell or Not

Imagine you have an attractive website with the products ready for sale, but what if you don’t know if your products would sell or if your website converts? PPC is the fastest way to find out the truth.

It will cost you to conduct this test, but if you are aiming for long term gain, then the amount you’d spend on optimizing your website and products will generate more revenue in the future

It Works Well with Other Digital Marketing Strategies 

1. You can use dynamic search ad campaigns and let PPC tell you which keywords are a better match for your website.
2. You can use PPC to test the effectiveness of different keywords so that you know which keywords to target for long term SEO.
3. You can use PPC to drive customers to your online door or get direct calls from customers looking for the products and services in your area.

Final Words…

The four pillars of digital marketing campaign are SEO, Content Marketing, Social Media Marketing and PPC. When used together, these four elements will drive your business to its greatest triumph. Working out the best strategy to profit your business comes down to a number of factors including industry, budget, business culture and many more.

A local electrician, for instance, can potentially bag tons of new leads from a strategic SEO campaign, while an e-commerce store can benefit from PPC ads and content marketing in the form of e-mails. Take your business to its peak with Surgeboom Digital Marketing, contact us now and get a free consultation.