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Representative Case Studies

Illustrative examples of potential outcomes based on industry benchmarks and typical AEO implementation scenarios. These scenarios represent composite experiences and are not based on any specific client engagement.

Note: The following case studies are illustrative examples based on industry benchmarks, typical implementation scenarios, and composite experiences. Results are not guaranteed and actual outcomes may vary based on numerous factors including industry, competition, implementation timeline, and market conditions. Past performance does not guarantee future results.

Financial Technology

Representative FinTech SaaS Company

Timeline: 6 months•Investment: Core Retainer

The Challenge

Illustrative scenario: A FinTech SaaS company with strong traditional SEO but zero presence in AI-powered search results. Competitors were being cited in ChatGPT and Perplexity answers, while the company remained invisible.

Key Challenges:

  • Highly competitive FinTech space
  • Complex regulatory compliance requirements
  • Need for E-E-A-T optimization

Our Approach

Illustrative approach: A comprehensive AEO program including entity mapping, knowledge graph construction, multi-engine optimization, and strategic content production. Implementation of structured data across multiple pages and entity authority building through PR-led citation strategies.

Key Strategies:

  • Entity ontology design and knowledge graph construction
  • Comprehensive schema markup implementation
  • E-E-A-T focused content strategy
  • Multi-engine tracking and optimization
  • Strategic PR and citation building

Results

47%
AI Answer Share

Illustrative outcome: Potential 47% share of AI answers for target queries based on industry benchmarks

156%
Organic Pipeline Growth

Illustrative outcome: Potential 156% increase in qualified leads from organic channels

32%
CAC Reduction

Illustrative outcome: Potential 32% reduction in customer acquisition cost

90 days
Time to First Citations

Illustrative timeline: First citations may appear within 90 days in typical scenarios

“Illustrative testimonial: "A comprehensive AEO program can transform how companies show up in AI-powered search. Moving from invisible to being cited as a primary source across ChatGPT, Perplexity, and Google AI Overviews can deliver measurable revenue impact."”

— Representative Industry Executive

Healthcare Technology

Representative Healthcare Platform

Timeline: 4 months•Investment: Core Retainer

The Challenge

Illustrative scenario: A healthcare platform with complex medical content that struggled to gain authority in AI answers. Despite having expert-authored content, the platform was not being recognized as an authoritative source by AI engines.

Key Challenges:

  • Medical content requires expert validation
  • Regulatory compliance (HIPAA)
  • Building trust in healthcare AI answers

Our Approach

Illustrative approach: An E-E-A-T focused content strategy with medical expert validation, comprehensive schema implementation, and entity authority building. Creation of topic clusters around medical specialties and establishment of the platform as a recognized entity in healthcare knowledge graphs.

Key Strategies:

  • Medical expert author schema implementation
  • Healthcare-specific entity mapping
  • E-E-A-T optimization for medical content
  • Citation building in medical publications
  • Multi-engine healthcare query optimization

Results

38%
AI Answer Visibility

Illustrative outcome: Potential 38% visibility in AI answers for medical queries based on industry benchmarks

210%
Citation Increase

Illustrative outcome: Potential 210% increase in citations across AI platforms

4.2x
Entity Authority Score

Illustrative outcome: Potential 4.2x improvement in entity authority metrics

120 days
Implementation Period

Illustrative timeline: Full implementation may be completed in 120 days in typical scenarios

“Illustrative testimonial: "A comprehensive AEO program that understands the nuances of healthcare content and E-E-A-T can help expert authors become recognized across AI platforms, potentially leading to significant increases in qualified leads from AI-powered research."”

— Representative Healthcare Executive

Enterprise Software

Representative B2B SaaS Enterprise

Timeline: 6 months•Investment: Enterprise

The Challenge

Illustrative scenario: A B2B SaaS enterprise facing competitors dominating AI answer space in key decision-making queries. Despite having superior products, the company was losing mindshare to competitors who appeared more frequently in AI-generated answers.

Key Challenges:

  • Highly competitive market
  • Established competitor presence
  • Need for rapid content scale

Our Approach

Illustrative approach: A competitive displacement strategy with programmatic content production, PR-led authority building, and multi-engine optimization. Creation of comprehensive answer-first content and entity authority building through strategic citations and knowledge graph optimization.

Key Strategies:

  • Competitive analysis and gap identification
  • Programmatic content production at scale
  • Strategic PR and citation building
  • Multi-engine optimization strategy
  • Entity authority displacement tactics

Results

52%
Market Share of Answers

Illustrative outcome: Potential 52% market share in AI answers for target queries based on industry benchmarks

89%
Revenue from Organic

Illustrative outcome: Potential 89% of revenue attributed to organic channels

3.8x
Content Throughput

Illustrative outcome: Potential 3.8x increase in content production efficiency

6 months
To Market Leadership

Illustrative timeline: Market leadership position may be achieved in 6 months in typical scenarios

“Illustrative testimonial: "A comprehensive competitive displacement strategy can help companies gain market share in AI answers and potentially own the conversation. The revenue impact can be transformational, with measurable improvements in brand awareness and lead quality."”

— Representative Enterprise Executive

Important Disclaimer: The case studies presented above are illustrative examples and representative scenarios based on industry benchmarks, typical implementation patterns, and composite experiences. They are not based on any specific client engagement, actual client results, or guaranteed outcomes. Individual results will vary significantly based on numerous factors including but not limited to: industry dynamics, competitive landscape, implementation timeline, resource allocation, market conditions, and execution quality. Past performance or illustrative outcomes do not guarantee future results. Surgeboom makes no representations or warranties regarding specific outcomes or results.

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